Planning to upgrade your headphones, camera or TV before the year ends? Sony Singapore's Sony Days 2026 Year End Promotion is on from 5 November 2026 to 3 January 2027, and this time it comes with roadshows at five malls across the island.

What you get

  • Five roadshows with roadshow-only deals, free gifts with purchase of selected products, new member sign-up gifts and hands-on product trials.
  • Double My Sony Rewards points on every online purchase during Sony Days.
  • 10% off Premium Care Extended Warranty for Digital Imaging and Audio products.
  • Up to 50% off selected camera accessories at Sony Store.
  • A Sony Store bingo promotion: completed BINGO cards go into a grand draw to win a WH-1000XM6 wireless headphone set, and each card also earns Sony premiums.
  • New My Sony Rewards members receive a $5 voucher, valid at Sony Store and Sony Store Online only.

Roadshow dates and locations

  1. Parkway Parade, Level 1 Atrium: 9 to 15 November 2026
  2. Jurong Point, Level 1 Atrium: 16 to 22 November 2026
  3. Millenia Walk, outside Harvey Norman: 30 November to 6 December 2026
  4. Funan, Basement 2 Atrium: 14 to 20 December 2026
  5. Westgate, Level 2 Atrium: 14 to 27 December 2026

In-store experiences at Sony Store 313@somerset

The Sony Store at 313@somerset has a Personalisation Corner, where selected products can be personalised through hot stamping, engraving or debossing. There is also a Female Corner, where selected models come with a free Banila Co blusher with engraving, with terms applying.

Online voucher codes

Sony Store Online also has voucher codes of $28 off a $200 spend, $58 off $500 and $108 off $1,000. We cover those in a separate listing, so check that one for the code details.

Things to note

The Sony Days page does not list individual product prices or discounted prices, so prices and bundles at the roadshows can only be confirmed on the day. Terms and conditions apply, and free gifts and roadshow deals are likely to be limited while stocks last. Please confirm details with Sony staff or at checkout before you buy.

The photo above is for illustration only, and is not from the roadshows.